SEO optimization is a very powerful tool for website promotion. When used correctly, very good results can be achieved in a short period of time. If the site is optimized as much as possible, it will always be higher in search results than non-optimized resources. Website optimization is a set of actions on a website to increase a website's search engine visibility by internally optimizing a website's keywords to further monetize search engine traffic.
What is included in SEO site optimization?
Internal site optimization:
- Complete SEO audit of the site.
- Compilation/expansion of the semantic core.
- Analysis of competitors.
- Compilation of site map Sitemap.xml.
- Adding a robots.txt technical file.
- Writing meta tags.
- Compilation of the technical task of the copywriter.
- Placement of texts.
- Optimization of URLs of all pages of the site.
- Search and elimination of duplicates and errors.
- Adjusting the site structure.
- Analysis and correction of texts.
- Connecting Google Analytics statistics.
- Adding to Google Webmasters.
Analysis and adjustment of promotion strategy:
- Usability analysis, correction of shortcomings.
- Analysis of incoming traffic and sources.
- Analysis of conversions.
- Study of user behavior on the site.
- Analysis of competitors.
- Search and elimination of new complete and incomplete duplicates of site pages.
- Improving the relevance of pages to search queries.
- Monitoring and analysis of site page indexing.
- Analysis and correction of the semantic core
- Monitoring site errors in webmaster tools.
- Analysis of site visibility in search engines.
External site optimization:
- Site registration in Google Business, 2GIS services.
- Analysis of current external links.
- Construction of an extended semantic core.
- Registration on the sites of catalogs of enterprises of the local city.
- Registration only in white catalogs.
- Registration in local directories.
- Selection of sites for placement of eternal links to the site.
- Compilation of the technical task and writing of unique articles.
- PR articles from local media sites.
- Placing articles and announcements of articles on third-party trust resources with a link to the site.
- Posting records and comments on forums.
- Increasing the mass of links exclusively by white methods.
